On Sunday 3 June, as part of the central weekend of the Diamond Jubilee celebrations for Her Majesty The Queen, Piccadilly will be closed for the first time in its history to host the Piccadilly Big Jubilee Lunch Street Party.
Organised by the Heart of London Business Alliance (www.heartoflondonbid.co.uk), this will see the shops, hotels, cultural organisations and other businesses along Piccadilly come together to bring all the trappings of a traditional English summer fete to central London.
At its centre will be a 500-seat street party table, watched over by The Queen’s Beast, a specially-commissioned, three-metre-tall heraldic lion. Members of the public can reserve a space at one of the table’s sittings to eat their packed lunches and join up with the other Big Jubilee Lunches taking place across the UK that day.
The event starts at 11.30am and ends at 6.00pm.
The street party will run from where Piccadilly meets Piccadilly Circus in the north east to Abermarle St and St James’s St in the south west. The street party table will span St James’s Church and Duke St, St James’s at the corner of Fortnum & Mason.
Further details are being confirmed. Currently, the key elements include:
In addition, there will be musical performances and brass bands, traditional fairground rides and a big screen will show live footage from other events across the capital.
Guests must book a seat in advance for one of five, hour-long time slots allocated for the day at www.piccadillybigjubileelunch.org. To reserve up to 10 places, guests must donate £1 per seat to The Queen Elizabeth Diamond Jubilee Trust. There is no additional booking fee. Visitors will be given colour coded wristbands on the day to distinguish seat allocation and time slots.
Guests will need to bring their own packed lunched or picnic hampers, or can purchase food from the stalls and shops along Piccadilly.
The Heart of London Business Alliance Operates as a Business Improvement District representing 500 businesses in the Piccadilly & St James’s area and Leicester Square to Piccadilly Circus area.
It has been providing leadership and direction for businesses and property owners for over 10 years. Heart of London promotes the district to a global audience, ensuring that the area remains an integral part of London’s West End for people to visit, trade and work in.